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CCPA 2024 New Rules, Stronger Protections

Expanded Scope of Personal Information

The CCPA’s 2024 updates significantly broaden the definition of “personal information.” Previously, the scope was relatively narrow. Now, it encompasses a much wider range of data, including things like inferences drawn from your data, precise geolocation data, and even your online activity across different platforms and devices. This expansion means businesses are now accountable for a greater volume of information, requiring more robust data security measures and stricter consent protocols.

Increased Emphasis on Data Minimization

The revised CCPA places a stronger emphasis on the principle of data minimization. This means businesses should only collect the