Spanx’s Journey Towards Inclusive Sizing

Spanx, the shapewear brand synonymous with smoothing silhouettes, has embarked on a significant journey toward greater body inclusivity. For years, the brand faced criticism for its limited size range, leaving many potential customers feeling excluded. This limited range not only impacted sales but also tarnished the brand’s image, particularly amongst a growing consumer base demanding better representation and inclusivity in fashion. The recent expansion of their sizing reflects a proactive response to these concerns, a testament to the brand’s evolving understanding of its customer base and market demands.

Expanding the Size Range: A Significant Leap