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There are many forms that were used to share information, ideas, interests, and other forms of expression and these include word form, voice, through pictures, and videos. However, this seat then left its original enclave that began from studios and into a more liberated domain that allowed everyone to communicate their ideas more swiftly and from anywhere they may be located. This made social media viable even though people are separated geographically for one reason or another. With social media, interaction is complete with visuals and texts, and people are able to share and take part with the goings on in a friend’s life. Today, brands are also in the fray, using the means as it were to be able to benefit from this present craze.
With Instagram, people are able to interact with the rest of the world through pictures since it is able to capture and sustain the attention of people.
But in order to capitalize on this trend, brands need to master this type of social commerce.
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If you want to start a campaign on this social media known as Instagram, here are some content ideas that you can use. If you want to succeed in Instagram the elements of activity and spontaneity should be present. It is not the quality of the photo that is important here but the emotion that it expresses. The types of photos or videos that you can share can be about your new product, your new product in action, teasers or sneak peek of your new product before its official launch, behind the scenes photos or videos, events you have organized or attended, and others.
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It is important to capture the emotion of the photo since it will cease to be a simple picture, but it paints a story for the viewer to read. There is a greater appeal to the senses that we feel a greater connection to, if the photos has a lot of emotion in it. If you photo conveys an emotion of happiness, surprise, sorrow, disgust, whatever it is, you have succeeded in this undertaking.
In Instagram, you are provided with filters that allow you to enhance you photo’s look and style, but the trend has already reached its peak. A natural looking colorful photos is what people want to see in Instagram.
Using hashtags is a great way to increase your reach on Instagram, encourage more engagement and even attract new followers. There are those who have messed up this wonderful tool. They have bloated captions with hashtag which are quite irrelevant to the topic.