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E-COMMERCE CUSTOMER BUSINESS. Electronic commerce is the buying and selling of products and services or transmitting a fund or data over an electric network. Under this types of business physical contacts between the buyer and the seller are minimal and most transactions are done online. Technological development has seen to it that people do not need to move from one shop to another looking for goods and services. Carrying out business over the internet has been made easy and convenient by e-commerce. The products are posted on the websites of the business for the potential customers to see and the make online orders and payments before the products are availed to them. The business transactions in the e-commerce are carried out in different forms. One 0of the type of e-commerce forms is businesses to business where one business carry out business with another same business or different one. Business to customers is also another form where business is transacted between the business and the final consumers of the product. Another form is consumer to consumer where the transaction is done between two or more final consumers of a product. Customer focus is very key in e-commerce since they are in constant contact with the customers. It therefore calls for proper strategies that will ensure that the customers are satisfied by ensuring that their needs are met in the best way possible. Customers are the pillars of an e-commerce business and quality customer’s service is a fundamental strategy. Growth of the business should also translate to the increase in customer service strategy. Real experience that the customers are having should be determined by the business and aim at delivering the excellent services consistently. the business should ensure the customers that it has does not go away. It is quite expensive to attract new customers than to retain the ones that the business already have. Customers retention is achieved by frequently being in contact with the existing customers and informing them of any changes or any new products that the business has. Collecting information that is beneficial to customers such as the products colors that are mostly preferred by the customers is an important activity in e-commerce. This informed data makes the customers to feel that their interest is being catered for by the business. Assuring customers that their money will be refunded in case of the default is also a major factor to consider in building trust in the mind of customers in e-commerce business. The business should constantly review the business and the customer’s feedback to ensure that they necessary changes are made towards improving the business. Quality of the services and the ease of getting the services are the major factors that ensure efficient e-commerce business.Traders should therefore focus on quality to ensure profitability.

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