Cost-Effective Ways to Prevent Retail Theft
You’d be hard-pressed to find a store that hasn’t been affected by shoplifting. Depending on the size of an establishment and the type of merchandise it sells, it’s not unusual for retail theft to result in thousands of dollars’ worth of product loss per year. When initial attempts at curbing shoplifting prove unsuccessful, many story owners give up and accept retail theft as an unavoidable part of doing business. It should be noted, however, that reducing product loss isn’t as daunting as many businesses think. In your store’s efforts to prevent shoplifting, the following tips are sure to serve you well.
Strategically Arrange Displays and Shelving
Shoplifters have a habit of using shelving and store displays as cover when concealing items. Fortunately, by taking this fact into account when arranging your displays and shelves, you can stop thieves in their tracks. This entails arranging your shelving in a manner that makes customer activity instantly visible to sales associates and placing displays in areas where they won’t provide cover for illegal activity. When considering creative ways to set up shelving and displays, you may benefit from enlisting the aid of seasoned commercial interior design firms.
Let Customers Know You’re Aware of Their Presence
There are numerous benefits to letting customers know you’re aware of their presence. Not only does this let patrons know that their questions and concerns will be promptly addressed, it also deters shoplifting from following through. With this in mind, make a point of greeting every customer who enters you establishment and asking patrons who linger for a while if they require any assistance. It’s no stores with high rates of customer interaction tend to have low rates of merchandise theft.
Discourage Bags and Backpacks
Bags and backpacks function as popular concealment tools for shoplifters. As such, your staff should keep a watchful eye on anyone who enters your store with one of these items. Additionally, if you oversee a clothing store, patrons should never be allowed to bring bags or backpacks into the changing area. Some stores that have had considerable problems with shoplifting even implement bag and backpack checks for outgoing customers.
Every store has fallen victim to retail theft at some point. As discouraging as this can be, there’s no reason for store owners to become complicit by not taking action. While fighting shoplifting may seem like a futile endeavor, this is far from the case. With the help of the previously discussed pointers, stores can reduce instances of theft and make shoplifters think twice before targeting them.